{"id":5087,"date":"2016-04-11T12:00:50","date_gmt":"2016-04-11T12:00:50","guid":{"rendered":"https:\/\/staging.jaysuites.com\/blog\/how-twitter-can-help-your-small-business\/"},"modified":"2021-11-24T18:54:14","modified_gmt":"2021-11-24T18:54:14","slug":"how-twitter-can-help-your-small-business","status":"publish","type":"post","link":"https:\/\/wordpress.jaysuites.com\/blog\/how-twitter-can-help-your-small-business\/","title":{"rendered":"How Twitter Can Help your Small Business"},"content":{"rendered":"

\"twitterlogo\"Twitter celebrated its 10th birthday recently so in the spirit of this impressive milestone we wanted to remind everyone how incredibly useful this social media tool can be for small businesses. For startups, it can help manage and solidify your brand within its niche market. Plus exploring different ways of advertising can only benefit your company in the long run. It has a unique approach to marketing your business by connecting you to a wider audience, creating brand recognition and establishing your online presence.<\/p>\n

Connect with your target audience<\/strong>
\nYou might think that Twitter is just for celebrities to have epic public feuds with one another, but it\u2019s also the ideal marketing solution available today for small businesses. Having a company Twitter account is one of the most costeffective
\nmeans of reaching a wider audience. It’s userfriendly and free to use, that\u2019s what makes it so appealing.<\/p>\n

If you haven\u2019t been taking advantage of Twitter\u2019s functionalities to promote your brand, you could be losing out on meeting new prospects. It’s not only a great way to check in with your existing clientele, but to introduce you to new ones. Twitter can possibly gain your company a following of customers that would not have been as accessible otherwise. You can filter users by location and find out who is tweeting in your area, following them is just one of the many ways to break the ice.<\/p>\n

Twitter\u2019s direct message (or DM) feature also allows you to reach out to users who share
\ncommon interests. The goal is to turn your new followers into valuable leads. Start off by
\nbuilding a relationship on Twitter then take it to the next level by scheduling a meeting
\nface to face.<\/p>\n

Build a following<\/strong>
\nBuilding a social media following takes time and commitment to your followers, it\u2019s all about creating and maintaining those relationships. You can use the app to browse the most recent trending topics in your industry and take that information to generate content your followers can learn from and relate to. You want to start a dialogue among your following and engage them in relevant conversation.<\/p>\n

If you are curious about what your customers thought of your latest event, why not ask them via Twitter? It can be one of the easiest ways of collecting immediate feedback from your clients. You can also create exclusivity by tweeting special coupon codes and discounts available only to your Twitter followers. By doing this, it gives users a reason to continue to keep you on their radar.<\/p>\n

Solidify your brand<\/strong>
\nTwitter is a great tool for managing your online influence. Tweeting your company\u2019s updates and product promotions can really bring your brand to life by adding some personality. Figure out the right balance between educating your followers versus selling to them. You only have 140 characters so you want to make sure all of your content is easy to digest.<\/p>\n

Twitter is an easy choice to market your small business and it keeps you knowledgeable of
\ncurrent news within your field. It can help by producing networking opportunities, increasing your exposure and strengthening your brand as an industry expert. Twitter has definitely stood the test of time so it will continue to be a great option for small businesses for years to come.<\/p>\n

*Neidlinger, Julie. \u201cWhat 10 Studies Say About The Best Times To Post On Social Media\u201d
\ncoschedule.com . Web<\/p>\n","protected":false},"excerpt":{"rendered":"

According to recent poll findings, Twitter is mostly used at work and at home, \u201cthe optimal times to tweet are 12\u20133 p.m., with a peak best time at 5 p.m.\u201d* Tweet from any of Jay Suites\u2019 exclusive mobile hotspots on your downtime or see what\u2019s trending while having lunch on our 34th Street rooftop terrace with a gorgeous view of the New York City skyline.<\/p>\n","protected":false},"author":7,"featured_media":5088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","two_page_speed":[],"footnotes":""},"categories":[8,14,9],"tags":[56,97,58],"uagb_featured_image_src":{"full":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",886,720,false],"thumbnail":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo-150x150.png",150,150,true],"medium":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo-300x244.png",300,244,true],"medium_large":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo-768x624.png",768,624,true],"large":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",886,720,false],"gs-tiny":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",50,41,false],"xl":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",886,720,false],"xxl":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",886,720,false],"xxxl":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",886,720,false],"xxxxl":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",886,720,false],"xxxxxl":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",886,720,false],"1536x1536":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",886,720,false],"2048x2048":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",886,720,false],"tenweb_optimizer_mobile":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",600,488,false],"tenweb_optimizer_tablet":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/twitterlogo.png",768,624,false]},"uagb_author_info":{"display_name":"Jack Srour","author_link":"https:\/\/wordpress.jaysuites.com\/blog\/author\/jack\/"},"uagb_comment_info":0,"uagb_excerpt":"According to recent poll findings, Twitter is mostly used at work and at home, \u201cthe optimal times to tweet are 12\u20133 p.m., with a peak best time at 5 p.m.\u201d* Tweet from any of Jay Suites\u2019 exclusive mobile hotspots on your downtime or see what\u2019s trending while having lunch on our 34th Street rooftop terrace…","_links":{"self":[{"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/posts\/5087"}],"collection":[{"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/comments?post=5087"}],"version-history":[{"count":2,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/posts\/5087\/revisions"}],"predecessor-version":[{"id":5455,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/posts\/5087\/revisions\/5455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/media\/5088"}],"wp:attachment":[{"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/media?parent=5087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/categories?post=5087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/tags?post=5087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}