What does your visual brand say about you? A logo is just one piece of how you visually present yourself to new clients. Your website, marketing materials and office space must all be in lock-step so that potential clients will know that you are organized, thoughtful and consistent in all your actions. Though it might be tempting to skip the logo design and just do something simple with text in Microsoft Word, your logo is what tells your story. Think about the kind of clients you want to attract. Are they millennials who will be attracted to something more offbeat and casual or are they more corporate and conservative?
What kind of free gifts can you share with clients? Would pens be helpful to clients who are always on the go and always need spare pens to keep in their bags? Would something like a coffee cup or water bottle be more appropriate? It’s a simple gesture that helps your clients and referral partners always have you in mind.
What kind of impression does your office space make? Maybe you’re a new technology company, but the users you want to attract are high net worth individuals. You probably don’t want to invest in an office that boasts high end Italian luxury furniture, so rent one at Jay Suites for a fraction of the price.
Here at Jay Suites we’ve very excited to soon be launching our new branding. We took a luxe approach to our logo to demonstrate the high-end care given to each of our flexible office spaces around Manhattan. We even had new cornerstone plaques made for our spaces. Our meeting room clients will now receive complimentary water bottles as they are often on the go and our new website will soon be unveiled.
What kind of clients do you want and how can you create a logo and suite of marketing materials to impress them? Share links to your work in the comments section. We’d love to see them.